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Affino ePromotions
Target and engage your users more effectively using Affino’s ePromotions solution. With the necessary elements to publish and manage online promotions to meet your eBusiness needs



Overview

The ePromotions element of Affino combines Campaign Management (Ad serving and management) with Competitions, eCards, Newsletters, Syndication and Aggregation to ensure regular site traffic and accurate customer targeting with relevant site materials.

The essence of Affino ePromotions is their smart targeting which any reputable marketing professional will tell you is the key to a successful campaign. ePromotions help you secure regular traffic to your website, and help you better match your product or service offerings to your customers’ needs.

Benefits
  • Actively drive traffic to your website with Competitions and Promotions
  • Increase repeat traffic through utilising regular Newsletters and Syndication
  • Take advantage of viral promotion by encouraging the use of eCards
  • Accurately target defined audience groups with relevant offers and promotions
  • Regulate through-flow traffic on your website with strategically placed sign-posts and notices
  • Make the most of Affino’s detailed user activity logging and analysis
  • Take advantage of Affino’s in-article campaign placement, which means that your promotions simply cannot be zoned out
  • Improve customer satisfaction by always targeting select niche groups with absolutely relevant messages and beneficial offers
  • Deploy Campaigns for company notices and bulletins as well as more generic advertising and sponsorhip
  • Use special access Competitions to build and reward customer loyalty

More Information / Examples

Browse to the Emojo TV and Showcase Channels to view Campaign Management in action, SecondsOut also has pretty impressive campaigns running; Competitions are now back in the emojo.com Community - feel free to try your luck; to test eCards simple send one from this article; Syndication can be witnessed on most pages - Home, News and Blogs, and to view an example newsletter have a look at the latest Affino Newscast issue via the Newsletters Channel.

Key Components





Campaign Management

  • Embed, Manage and Track Advertising Campaigns on your site


Competitions



Content Syndication

  • Syndicate and Aggregate content in RSS and NITF formats


eCards

  • Advanced 'Email this page' functionality with notifications


Newsletters

  • Design, manage, dispatch and track multiple targeted Newsletters, featuring content from your site


Social Bookmarking

  • Empower your users to bookmark your website content to the major social / publishing sites; Affino defaults include Digg, Facebook and StumbleUpon, and you can set or add your own preferences


Showcase

  • Create Flash showcase sites quickly and easily. New Flex component means you can create very dynamic sites rapidly simply by creating a skin and populating it with content and images

Other

  • Content Subscriptions - instant email subscriptions to content sections including news, Blogs, articles and all other standard content. Users can elect to get real-time, daily, weekly or monthly content summaries emailed to them
  • Analytics - Tailored analytic solutions for Campaign Management, Competitions, Newsletters and Content Subscriptions



Getting Started