Social Marketplace Overview

Social Marketplaces are the next generation in online business exchanges. It is the combination of social networking with a business platform. Additionally social marketplaces have full media platforms and social news capabilities.

Wikipedia Definition: A term derived from the combination of social networking and marketplaces, such that a social marketplace acts like an online community harnessing the power of one’s social networks for the introduction, buying and selling of products, services, and resources. A social marketplace can also be referred to as a structure that resembles a social network but has a focus on its individual members.

Social Marketplace Innovators

• Amazon - the pioneer of peer review and automated recommendations; the single largest online marketplace 
• eBay - consumer to consumer commerce pioneer; launching a number of social marketplace ventures
• Google - the leader in online marketing and promotions

Affino Social Marketplace Innovations

• Full integration between social networking, content, media and eCommerce
• Paid for social content contribution
• Social jobs boards, classifieds, directories, press release services and much more
  
• Community Manager with extensive personal commercial profiling

Upcoming Affino Social Marketplace Innovations

• Social Profiles and Voting

The Affino Social Marketplace Solution

The Affino Social Marketplace solution encompasses almost the full Affino eBusiness suite since all elements are required for a fully functioning market space.

• Content Management
• Digital Asset Management
• eCommerce
• eCommunity
• ePromotions
• Net TV and Video

Social Marketplace News Sites

• Mashable!
• Webware.com

Let us know if you find a good Social Marketplace news source.

The Big Picture

Social Marketplaces are the most successful online retail environments and include Amazon and eBay. These encourage community contribution, rating and interaction around the products and services which are for sale.

Increasingly social networks, media sharing and community sites are also becoming social marketplaces with a range of services being provided to the community such as premium accounts, media purchases and premium interactions.

All of these can be managed out-of-the-box with Affino and are at the heart of any successful eBusiness site.

Affino Social Marketplace

Benefits

• Monetize community content
• Generate revenue from community interactions
• Maximise sales through product peer review
• Better understand consumer trends

Key Components

Subscriptions and Memberships
The integrated nature of the eBusiness suite means that you can sell online services and media to the community and have them made instantly available either for them to use or to gift to others.

Embeddable Stores
Affino stores can be white labelled and embedded in 3rd party sites.

Media Commerce
It is possible to sell access to media in multiple formats and scenarios including video-on-demand, pay-per-view, subscriptions, downloads, Podcasts and bundles including DVDs.

Flexible Branding
All the eCommerce elements can be extensively branded and allow for rich media catalogues and Amazon style checkouts for the best user experience.

Features

• Classifieds
• Community Ratings
• Democratic Filtering
• Embeddable Stores
• Gifting
• Media Commerce including downloads, video-on-demand, pay-per-view
• Premium Accounts
• User Weighting