OverviewThere are a number of close-enough examples of
Social Content Management that most Internet users will be familiar with. A particularly well known instance is
Wikipedia, where the
Community at large can submit contributions - within confined controls; certain super-users within
Wikipedia are empowered to moderate and administrate / regulate the
Community at large - to ensure that specified content quality / due diligence levels are adhered to.
From the Affino perspective,
Social Content Management is principally the enhancement of
Community interactions and activities with content management controls and workflows; in short -
Affino Professional CMS plus
Affino eCommunity. You can of course add on several more Affino Module Suites to bring even greater capabilities into play.
Think of
YouTube,
Flickr and
deviant Art; only the last named really extracts significant value from its actual contributions (rather than just volume of traffic) by offering merchandising services which convert uploaded artworks into prints, t-shirts and other suitable saleable formats. With Affino
Social Content Management, your
Community can have a specific direction, which when combined with
Affino eCommerce and other value-adding Affino components results in a number of revenue generating models suitable for most types of businesses. Where nowadays most media sharing sites have advertising to thank for their continued existence, with Affino, you can tap into monetised VIP Services, memberships, subsciptions and other forms of paid-for-access content and services.
Emojo’s recently launched ’
Rated’ (a lifestyle rating and review guide) fully demonstrates the capabilities of
Social Content Management for anyone who has taken the time to
Register on this website - go to ’
Rated’ and have a go now!
More Information / ExamplesRegister and participate in Emojo’s
Community for a flavour of what
Social Content Management brings - many of the day-to-day tasks in Emojo’s
Community are enhanced with
Social Content Management functionality. Affino is currently at the root of a number of Social Sites covering - music, fashion, contemporary art, film, television news, wine and travel. We will reference them here as soon as they are signed off for launch...
Benefits of Social Content Management- Maximize content value - derive multiple revenue streams from User Generated Content
- Peer management of user generated content - by empowering super users with moderation privileges, the Community in effect manages and runs itself
- Community publishing - empower your Community users to contribute value-adding content to your site
- Managed participation - one of the benefits of peer management is that you instil controls and a fixed direction over User Generated Content - which keeps the site relevant, on-track and high-value
- A sense of shared ownership - There’s no better loyalty motivation than being given a stake in an enterprise
Key Components
