Overview

The Content Management System (CMS) is at the core of Affino. It enables the publication of multiple sites and micro-sites on a single setup. When combined with the eCommunity Suite, Affino delivers market leading Social Content Management for user generated content.

All content can be secured and targeted with pre-defined target groups and content contributors. Most content types including articles, events, links, directory listings and locations can be user generated.

Affino supports multiple content channels, syndication, searches and mobile publishing as well as content highlights and routing. This means that when you publish an article it can appear in multiple formats in multiple locations and is instantly searchable and available for syndication.

A single content entry can dynamically be converted from being a glossary entry, through to an FAQ to an Article and then be converted to a catalogue item and placed on sale.

Benefits

• You can monetise your content through subscriptions, paid downloads and syndication (Content Commerce)
  
• You have the flexibility to roll out multiple promotion sites, extranets and intranets on a single licence
  
• Create multiple Channel content flows to optimise the impact and value of your content
• Display rich media within context - by embedding media library elements within your articles (Main Multimedia)
• Minimal training requirement for each category of use, rapid uptake
  
• Maximum in-house Control over the ongoing look and feel and structure of your sites via Design Centre
  
• It is easy to create a webzine or Magazine space to help promote your brand / positive newsflow
• Use Affino’s extensive granular security to establish value-added / VIP / Club content areas on your site
• Use Affino’s multiple content formats (Article Types such as Glossaries and FAQs) to build Knowledge Centres for company personnel
• Use Affino’s Weekly Planner / automatic content rotator to help keep the site fresh and interesting, and extract maximum value from timeless content

More Information / Examples

This Emojo website really uses the Content Management features to the fullest extent; have a look at Emojo’s Magazine pages, and browse through to Emojo TV and Showcase to see how look and feel is easily modified across this site.

Social Content Management

Please see the separate overview of Social Content Management for more details on User Generated Content management.

Key Components