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You are Here:   Home Magazine Branding Digest



Shaping the perceived values and identities of a company or organisation, its products and services.

Emojo prepares strategic brand plans starting from the creation of a company name / brand entity. We particularly focus on the viability of the brand within a mass media environment, and specifically with relationship to the Internet and electronic media.

Emojo takes a very scientific approach to the first three phases of the Branding Process - Analysis, Identity and Planning. The Creative element obviously comes very much to the fore during the Campaigning stage. The Branding Elements below set out the key considerations and methodologies:


Branding Features:
1 - 10 of 30   Articles
The changing personality of sporting celebrities
The changing personality of sporting celebrities
How modern stony faced determination is eroding the character of sport
The changing personality of sporting celebrities

Braun - Brings out the human in men campaign
Braun - Brings out the human in men campaign
Superbly art-directed, sharp print campaign for leading brand of electric shavers
Braun - Brings out the human in men campaign

The art of introducing new ideas
The art of introducing new ideas
The brilliantly eloquent simplicity of the Toto Washlet promo site
The art of introducing new ideas

The Wonder of Simple Marketing
The Wonder of Simple Marketing
Why every company could benefit from a Common Craft style explanatory video for their product or service
The Wonder of Simple Marketing

Brand Colours
Brand Colours
How some brands have managed to own a certain shade of colour
Brand Colours

Imperfect Logos
Imperfect Logos
How subliminal factors can negatively impact your brand logos
Imperfect Logos

Brand Assets
Brand Assets
The required contents of a Brand Manual / Bible
Brand Assets

Brand Scentsations
Brand Scentsations
The latest in branding is an all-out holistic assault on the senses
Brand Scentsations

Great Brand Endorsements number one - Christian Dior and Carla Bruni-Sarkozy
Great Brand Endorsements number one - Christian Dior and Carla Bruni-Sarkozy
How a two-day official state visit to the UK captured the collective minds of the global media
Great Brand Endorsements number one - Christian Dior and Carla Bruni-Sarkozy

WMF - For those who value Precision Campaign
WMF - For those who value Precision Campaign
Superbly evocative ad campaign for German cutlery and kitchen utensils manufacturer
WMF - For those who value Precision Campaign

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Stefan Karlsson
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